Salem Media Group

Regional General Sales Manager

ID
3165
Position Type
Regular Full-Time
Location : Location
US-OH-Columbus

Overview

Salem Media Group offers an exciting opportunity for a Regional General Sales Manager to join our dynamic and forward-thinking company. The ideal candidate will display strategic expertise by leading a team of sellers (Media Strategists) and executing a media sales strategy that delivers customer solutions through an integrated suite of platforms.  This position reports to the Regional General Manager.  ***This position would require monthly travel between Tampa and Columbus, OH.

Responsibilities

  • Manages the new business development effort for all revenue categories; this will require being active in the field.
  • Works with sellers in both Columbus and Tampa to develop VBRs and sales solutions, both audio and digital
  • Conduct Sales Meetings for both sales staffs to create direction and assist in developing new business strategies for the staff.
  • Conducts one-on-one Media Strategist meetings to help develop multimedia opportunities with prospects, develop VBRs for each.
  • Maintains accountability measurements based on corporate mandated KPIs,
  • Manage corporate contests and sales initiatives.
  • Maintains new business initiatives and holds the Media Strategist team accountable for setting goals and activity parameters while managing projections and pacing.
  • Make sure that CRM and other systems are being used and properly updated.
  • Research verticals and find contacts for specific targets.
  • Create VBRs for the staff in each market to prospect and set appointments.
  • Target new business prospects in market and out of market for radio and digital opportunities.
  • Prepare presentations and proposals for Radio, Digital and event sponsorship opportunities.
  • Work with RGM, programming management and promotional staff to create unique on-air opportunities.
  • Work with digital support staff to design strategic approaches to client and prospect needs and desired outcomes.
  • Recruit, interview, and hire quality sales professionals and prospective sales professionals.
  • Participate in the training and development of each new and existing Media Strategists.
  • Attend major events and promotions in both Tampa and Columbus.

Qualifications

  • Must have 2+ years of media-related experience selling digital platforms as well as previous sales management experience.
  • Prior radio, TV or other traditional media experience preferred but not required.
  • Extensive knowledge of digital sales processes, digital platforms, technical markets, distribution channels, buying patterns, and budgeting.
  • A proven track record of strong digital sales management and effective closing skills.
  • History of success in a goal-oriented, highly accountable environment through strategic thinking, tactical implementation, and effectively managing multiple projects.
  • A confident personality and sense of urgency while being a creative and innovative thinker.
  • The willingness to embrace change, encourage innovation, and solve problems creatively.

Benefits

  • Competitive pay structure based on experience
  • Health, dental, vision and life insurance
  • 401k retirement plan
  • Paid holidays and vacation time

EEO Statement

Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place To Work” and as a “Best and Brightest” equal opportunity employer.

 

#HP1  #ZR

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